How To Set Up Event Goals In Google Analytics
Dynamic IDX added Google Analytics’ event tracking to the login, registration, and listing buttons: Schedule a Showing, Inquiry, and Tell a Friend. Now you can track leads to these forms and know how these people found you (whether from organic search, paid search, social media, etc). In this tutorial, we will walk you through how to make Goals in Google Analytics so you can easily keep track of how many leads are coming in.
- 1. Login to your website in Google Analytics.
- 2. In the top horizontal navigation bar, click on Admin.
- 3. Under the third column, View - click on Goals.
- 4. Select + NEW GOAL
- 5. Under Goal description, fill out the goal’s Name(ie. Listings – Inquiry, Listings – Tell a Friend, Listings – Schedule a Showing, New Login, or New Registration)
- 6. Leave the Goal slot ID as is.
- 7. Fill in Goal Type as Event.
- 8. Click, Next Step.
- 9. Under Goal details, Event conditions - fill in the information for Category, Action, and Label out of the corresponding table below.
- 10. Verify this Goal, to ensure that it is correct.
- 11. Save Goal.
How to See Your Goals in Google Analytics
- 1. In the top horizontal navigation bar, click on Reporting.
- 2. In the left sidebar, scroll down and click on Conversions.
- 3. Click on Goals, then Overview – you should see the new goal conversions populating here.
- a Scroll down to the table: Goal Completion Location.
- b Here you can see which pages are converting leads.
- 4. To the left of the Goal Completion Location tab, under Goals, select Source/Medium to see how these people found you.
Google Analytic Events to the search properties button
ga('send', 'event', 'Search Properties', '/property-search.html', 'Property Search - City');ga('send', 'event', 'Search Properties', '/search-by-mls-address.html', 'Property Search - MLS or Address');
ga('send', 'event', 'Search Properties', '/search-by-area.html', 'Property Search - Area');
ga('send', 'event', 'Search Properties', '/search-by-school.html', 'Property Search - School');
ga('send', 'event', 'Search Properties', '/search-by-zipcode.html', 'Property Search - Zipcode');
ga('send', 'event', 'Search Properties', '/search-by-subdivision.html', 'Property Search - Subdivision');
Reference Tables:
|
Goal Name |
Listings – Tell a Friend |
|
Category (Equals to) |
Listings |
|
Action (Equals to) |
/listings/tell_a_friend/[0-9]* |
|
Label (Equals to) |
Tell a Friend |
|
Goal Name |
Listings - Inquiry |
|
Category > (Equals to) |
Listings |
|
Action (Equals to) |
/listings/contact/[0-9]* |
|
Label (Equals to) |
Inquiry |
|
Goal Name |
Listings – Schedule a Showing |
|
Category (Equals to) |
Listings |
|
Action (Equals to) |
/listings/schedule_showing/[0-9]* |
|
Label (Equals to) |
Schedule a Showing |
|
Goal Name |
New Registration |
|
Category (Equals to) |
Users |
|
Action (Equals to) |
/register.html |
|
Label (Equals to) |
New Registration |
|
Goal Name |
New Login |
|
Category (Equals to) |
Users |
|
Action (Equals to) |
/login.html |
|
Label (Equals to) |
New Login |
